4 BOLD IDEAS FOR SAVE THE DUCK

CaveLight Films creates compelling viral content that generates millions of views with passionate, genuine and highly relevant engagement

Dear Loris and Team,

We’re confident we will be a great asset to you and your team.

Below are 4 out-of-the-box concepts that will dramatically increase your TikTok and social media engagement, while highlighting Save the Duck’s core qualities: Socially Conscious, Animal/Cruelty Free, Environmentally Sustainable, High Quality, Fashion & Style, Made for Everyone.

Please note, these ideas are just a jumping off point.

We look forward to discussing these ideas in more detail.

Jordan Ehrlich, Director
CaveLight Films
310.633.4031

– IDEA 1 –

“FEATHERS ARE FOR THE BIRDS”

A diverse mix of popular fashion influencers take over Save The Duck’s NYC showroom to tell us what they like most about the brand, with a focus on sustainability and fashion.

This series will be fun, real, artful but relatable and won’t feel like an ad. We will capitalize on our handpicked influencer’s unique talents and style to maximize engagement with their followers and build Save the Duck’s reach.

– IDEA 2 –

“KIDS CORNER”

This super funny and engaging series features kids answering the most Googled questions about Save The Duck… and ducks in general.

The kids will take turns guessing the answers before the real answer is revealed. They will have a little help from the director’s off-camera playful commentary.

– IDEA 3 –

THE DUCK’S POINT OF VIEW”

This series features rescue ducks as they interact with people wearing Save the Duck.

We’ll hear humorous voiceover of the duck’s innermost thoughts that cover topics of sustainability, animal rights and fashion.

– IDEA 4 –

“BEFORE IT WAS COOL”

In honor of the 10 year anniversary, this series will feature multiple Save the Duck early adopters and employees talking about how the brand was eco-conscious and animal friendly before it was trendy. 

The videos will mix in stylized vintage archival shots of things that were ahead of their time, while also highlighting bold new campaigns like the partnership with Wild-Aid and other innovative goals for the future.

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