As part of The Animal Issue initiative, we created a pilot video highlighting glarring omissions in the advertisements of animal-based products.

Essentially we updated this iconic fast food ad to portray a more truthful well-rounded commercial.

The footage shown is borrowed from the sources below, who are all doing amazing work to obtain these important images. Just imagine what we would see if filming was actually allowed?

Sources: Dominion, feature documentary, 10 Billion Lives, Mercy for Animals, The Humane Society of the United States, The American Meat Institute, Slaughterhouse. What the meat industry hides by Tras los Muros.

Voice Over: Jon Drew.