American Vegan is an adventurous new series ​featuring a diverse cross-section of amazing chefs that are ​smashing stereotypes with their mouth-watering dishes.

EPISODES ARE COMPRISED OF 3 SEGMENTS

Each segment features:

The Scene
A quick intro that highlights the local landscape with sweeping drone shots and neighborhood details that convey the essence of the area.

The Chef
We meet the chef/owner outside their spot and chat about what makes their place so popular in the neighborhood and beyond.

The Dishes
The chef whips up their 2 most popular dishes as they tell us about their unique take on old family recipes or their motivation to innovate and break with tradition, all while showcasing beautiful visuals each step of the way.

The Reviews
Order up! We watch as the host and customers devour the featured dishes and give their honest in the moment reviews–intercut with the best online reactions.

*Estimated length will depend on outlet or platform

SEGMENT 1 – OVERVIEW

The Scene:
Outside we witness a massive line of eager customers that winds around the block.

The Chef:
Pinky Cole greets us outside her flagship Atlanta location, with a few of her trusted colleagues who tell us a few funny stories about Pinky. We’re then led inside where Pinky breaks down the reasons behind the “scandalous” names of each menu item.

The Dishes:
Pinky whips up her 2 most popular dishes as our host grills her about what’s in the secret sauce. Pinky skillfully changes the topic and reveals her motivation to reimagine the classic burger. She goes on to tell us what makes her so ambitious and wildly successful.

The Reviews:
Order up! Pinky brings out the One Night Stand and the Super Slut Burger to restaurant patrons and we capture them devouring their orders, their immediate reactions – discussing flavor, price and anything else that comes to mind.

*Slutty Vegan has attracted a massive social media following (465k)
and lots of very famous clientele along the way.

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FEATURED DISHES

ONE NIGHT STAND | SUPER SLUT BURGER

SEGMENT 2 – OVERVIEW

The Scene:
The founder and chef of Compton Vegan, Lemel Durrah, meets us in his hometown of Compton, California.

The Chef:
Lemel shows us around and talks about growing up in the neighborhood, which was essentially a food desert, as we make our way to his owned and operated, thriving spot, Compton Vegan.

The Dishes:
This self-taught vegan chef gets to work creating his two most popular dishes as he talks about his unique process and key ingredients that make this unlikely business a hit with locals. 

The Reviews:
Order up! Lemel brings out the dishes to eagerly waiting patrons. We capture them devouring their orders, their immediate reactions–discussing flavor, health-benefits, price and anything else that comes to mind.

*Compton Vegan social media following (55k).

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FEATURED DISHES

BBQ JACKFRUIT RIBZ | BUFFALO CHIK’N MAC

SEGMENT 3 – OVERVIEW

The Scene:
Chef B (Brenda Beener) and her son Aaron greet us outside
Seasoned Vegan, their New Orleans’ style gourmet soul-food Harlem hotspot.

The Chef:
They show us around the neighborhood, chatting about why they’ve become a staple to vegans and non-vegans alike and also share a little about their family’s connection to their cuisine.

The Dishes:
Chef B begins the artful process of creating her two most popular dishes. She talks more about her deep Southern roots and reveals the secret to making meals delicious enough to satisfy even the most skeptical omnivore. Spoiler alert, it’s all about the seasoning.

The Reviews:
Order up! Chef B and Aaron bring out the finished dishes to restaurant patrons and we capture them devouring their orders, their immediate reactions – discussing flavor, price and anything else that comes to mind.

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FEATURED DISHES

BBQ “CRAWFISH” | PO’BOY