American Vegan is an adventurous new series featuring a diverse cross-section of amazing chefs that are smashing stereotypes with their mouth-watering dishes.
Plant-based food is here to stay and we plan on capitalizing on it’s skyrocketing trajectory by creating a super compelling, upbeat series that will generate tons of engagement.
American Vegan will have audiences reveling in the truly-amazing and often underrepresented stories of thriving and innovative chefs and their undeniably delicious creations.
We will accomplish this by utilizing our decades of non-fiction experience creating content for Travel Channel, Food Network and a wide-range of other media outlets, which have garnered millions of views.
EPISODES ARE COMPRISED OF 3 SEGMENTS
Each segment features:
A quick intro that highlights the local landscape with sweeping drone shots and neighborhood details that convey the essence of the area.
We meet the chef/owner outside their spot and chat about what makes their place so popular in the neighborhood and beyond.
The chef whips up their 2 most popular dishes as they tell us about their unique take on old family recipes or their motivation to innovate and break with tradition, all while showcasing beautiful visuals each step of the way.
Order up! We watch as the host and customers devour the featured dishes and give their honest in the moment reviews–intercut with the best online reactions.
*Estimated length will depend on outlet or platform
*FOR ADDITIONAL HOST OPTIONS PLEASE CONTACT US
SEGMENT 1 – OVERVIEW
Outside we witness a massive line of eager customers that winds around the block.
Pinky Cole greets us outside her flagship Atlanta location, with a few of her trusted colleagues who tell us a few funny stories about Pinky. We’re then led inside where Pinky breaks down the reasons behind the “scandalous” names of each menu item.
Pinky whips up her 2 most popular dishes as our host grills her about what’s in the secret sauce. Pinky skillfully changes the topic and reveals her motivation to reimagine the classic burger. She goes on to tell us what makes her so ambitious and wildly successful.
Order up! Pinky brings out the One Night Stand and the Super Slut Burger to restaurant patrons and we capture them devouring their orders, their immediate reactions – discussing flavor, price and anything else that comes to mind.
*Slutty Vegan has attracted a massive social media following (465k)
and lots of very famous clientele along the way.
ONE NIGHT STAND | SUPER SLUT BURGER
SEGMENT 2 – OVERVIEW
The founder and chef of Compton Vegan, Lemel Durrah, meets us in his hometown of Compton, California.
Lemel shows us around and talks about growing up in the neighborhood, which was essentially a food desert, as we make our way to his owned and operated, thriving spot, Compton Vegan.
This self-taught vegan chef gets to work creating his two most popular dishes as he talks about his unique process and key ingredients that make this unlikely business a hit with locals.
Order up! Lemel brings out the dishes to eagerly waiting patrons. We capture them devouring their orders, their immediate reactions–discussing flavor, health-benefits, price and anything else that comes to mind.
*Compton Vegan social media following (55k).
SEGMENT 3 – OVERVIEW
Chef B (Brenda Beener) and her son Aaron greet us outside
Seasoned Vegan, their New Orleans’ style gourmet soul-food Harlem hotspot.
They show us around the neighborhood, chatting about why they’ve become a staple to vegans and non-vegans alike and also share a little about their family’s connection to their cuisine.
Chef B begins the artful process of creating her two most popular dishes. She talks more about her deep Southern roots and reveals the secret to making meals delicious enough to satisfy even the most skeptical omnivore. Spoiler alert, it’s all about the seasoning.
Order up! Chef B and Aaron bring out the finished dishes to restaurant patrons and we capture them devouring their orders, their immediate reactions – discussing flavor, price and anything else that comes to mind.
BBQ “CRAWFISH” | PO’BOY
ADDITIONAL SEGMENT OPTIONS
CHARLY’S VEGAN TACOS
A FEW MORE FAVORITE SPOTS
-Trio Plant-Based (Minneapolis)
-Vegan Soul (Boise, Idaho)
-Sweet Soulfood (New Orleans)
-BBQ Revolution (Austin)
-Vegan Wit’ a Twist (New Orleans)
-Southern Fried Vegan (Los Angeles)
Pizza / Italian
-Screamer’s Pizzeria (Brooklyn)
-Pura Vita Pizzeria (Los Angeles)
-Kitchen17, Deep Dish Pizzeria (Chicago)
-Rockin Raw, Peruvian Creole Kitchen (NYC)
-El Palote Panadería (Dallas)
-La Chaiteria (Tucson, Arizona)
Comfort Food / Late-Night Eats / Misc
-Champs Diner (Brooklyn)
-These Wingz (Chicago)
-Gangster Vegan (Philadelphia)